We build the software
we wished existed.
Shape is a venture studio for AI-powered products. We launch our own ventures, partner with founders on theirs, and ship AI where it actually changes a business — not where it sounds good in a pitch.
Three things. Build ventures, partner with founders, and deploy AI in real workflows.
Our own bets
ProductAI, Wondercut, MomentClip, MapleNorth, SocialBoy. We back ideas with capital and shipping muscle, not just slides.
Build with founders
From idea to MVP to ARR. We embed, we ship in weeks not quarters, and we keep equity skin in the game.
Real workflows
Agents, RAG, copilots, automation — instrumented with evals, deployed with the engineering discipline AI products require.
Three founders who got tired of watching good ideas die in committee.
We launch products, kill busywork, and deploy AI where it actually matters — turning ideas into revenue in weeks, not months.
“Ship fast. Learn faster.”
Founders
Three of us. Over a decade of shipping software that sells.
Marko Balažič
Co-Founder & CPO
Ljubljana · Berlin
Aljoša Židan
Co-Founder & Managing Director
Ljubljana
Žiga Kerec
Co-Founder & Tech Lead
New York
“We don’t bolt AI onto products for the pitch deck. We build it into the core — computer vision that counts customers, agents that book reservations, engines that write SEO content daily.”
Three cities, one team.
Berlin
EU operations & client work
New York
Ventures & North America
Ljubljana
Engineering & studio HQ
Got something worth building?
30-minute intro call. No pitch deck. Honest read on whether we’re the right team.
Book a call →
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