Written by Marko, Ljubljana, 2020
In this magical time, your app idea is on paper and your savings account is answering yes. You have been scrolling through Appstore for a while now, there is nothing just like it on the market yet. Awesome!
Next step. You need the right team for your future product. Also very important you don’t want a featureless skeleton. Perfect. For the purpose of the story, let's say your idea is a new dating app. Another search away and you find UpWork. This impressive matchmaking online web page returns a long list of proposals for your new project. Estimations are varying from only a thousand to five-figure numbers. Not just what you expected, but ok somewhere in the middle will do. Let's take a leap of faith here, cut some features that feel insignificant, and begin building the product. Leap of faith, really? What if I tell you there is another way?
We said you are building a dating app, something that will disrupt the dating app market. A general list of your features goes: card swiping, video calls, chat, Stories, and subscriptions.
Here are three perspectives or options:
Every option seems equally good, but we still don’t know which one is the best. To be honest, I don’t think we ever will until we try, but we can start off with the best option. The answer to this is the workshop. One where you invite a few perfect users and few people from the team. It is a wonder how far we were able to come in just a two-hour workshop.
*MVP = Minimum Viable product
Marko Balazic
Product Design